The commitment to staff wellbeing has tied in with a necessary change in approach too.Īs Jacobson says: ‘We’ve had to change the scope of the game. This isn’t something they’re doing for show in the midst of a pandemic, it’s been part of the fabric of the company for years and it comes from the very top down. Ads for various charities have been emblazoned across their marketing, start screens and in-game matchday ad-boards. If you’ve been part of the Football Manager phenomenon you’ll know all too well their commitment to mental health and other charity work with organisations like War Child. ‘The mental health of our consumers has been really important to us as well - we’ve served over 100 million adverts for mental health charities around the world in-game - so people are only ever one click away from getting help. None of us humans are used to being in a home prison,’ he adds, before shifting his concern from colleagues to consumers. It’s not just about being able to work, it’s about people’s mental health and that’s been a big problem. ![]() Making games in a pandemic - really hard. But that’s very different to everybody working from home. So we’ve worked out ways to make it work. ‘For the last 20 years we’ve had between 10% and 20% of our team based in different countries. Sensing the theme of the interview, he began by telling us that Sports Interactive gave all of their staff a work from home budget so that they could set up workstations and home exercise areas, ready to cope with the demands of working remotely on a game as massive as Football Manager in a world figuring out how to cope with a pandemic. Miles Jacobson, managing director of Sports Interactive - the developer behind the Football Manager series - took time to speak to us and explain just how much work has gone into their newest title. ![]() But that would be to underestimate the people behind Football Manager 2021.
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